Innovative fundraiser inspires an online community
Do you like playing online games? Keith Knight does, and this past week he turned that passion into a fundraiser which exceeded his wildest expectations. In one of the most creative fundraising techniques we’ve seen, Keith raised over $5100 in only 11 hours by playing video games and streaming it online! Keith raised funds for the Surrey Safeway Walk for Muscular Dystrophy, which was September 22, 2012. His final total ended up being over $7500 raised for Muscular Dystrophy Canada.
Keith started a Vlog to explain his fundraising efforts to the many people who saw his streaming video and supported his cause. In the Vlog he also explains how he plays his favourite games. Keith has muscular dystrophy and has adapted the way he plays computer games to fit his abilities.
Keith was a participant at the Youth in Action conference held in August as well as a recent recipient of a Canada Safeway Moving Muscles Scholarship. He used his experience at YIA to encourage his online donors, many of whom are complete strangers, by promising to share a video of himself trying break dancing during the YIA dance party after a performance and some encouragement from Luca “Lazylegz” Patuelli.
Keith combined a few of his interests to fundraise for the Walk for Muscular Dystrophy, and the online community responded to his efforts. You never know what you’ll get back when you put yourself out there. Great job Keith!
What are your passions? How could you turn Keith’s inspiring actions into a plan to help your favourite cause?